Thirteen years at Google helping customers turn new technology into business growth: from executive conversations and joint business plans, through negotiation and contracting, to implementation and expansion.
My work spans direct sales, strategic partnerships, product strategy and people leadership. Alongside customer ownership, I’ve led EMEA Innovation Hub initiatives connecting frontline needs with Product and Engineering, and co-developed the AI for Marketing playbook with Global teams during a short-term rotation in Mountain View.
Enterprise leadership and adoption:Led a team of seven account managers during a management rotation. In a separate role, worked with Google’s Partnerships team to lead joint technical plans for H&M, IKEA and Tripadvisor, aligning commercial, legal and technical stakeholders on DMA-related platform changes, consent-banner implementation and migration to Google Analytics 4.
Innovation and adoption at scale: As EMEA Innovation Hub Lead, connected customer and seller needs with Product and Engineering to help shape agentic commerce and AI advertising projects subsequently released through Google’s Marketing Solutions GitHub. Helped scale a first-party data tool to more than 5,000 advertisers. During a short-term rotation in Mountain View, co-developed the AI for Marketing playbook with Global teams, reaching 1,000 sellers across EMEA with practical use cases and commercial guidance.